Abstract
The relevance of the study lies in the formation of the source of capital of economic agents at the level of demand. In practice, it is known that the entrepreneur is not always able to generate sufficient financial resources that belong to him. The reason is that a change in the market conditions, regardless of the economic entity, results in a decrease in the planned profit. As a result, their liquidity is reduced. It is impossible to pay in front of customers. The unfavourable situation is reflected in the relations of economic entities with banks. In conclusion, the study of the internal source of capital of entrepreneurs and internal and external factors is an important problem of the national economy.
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