Abstract

PurposeThe purpose of this paper is to examine the impact of internet censorship, which is represented by the Great Fire Wall, on Chinese internet users’ self-censorship.Design/methodology/approachA 3×2 factorial experiment (n=315) is designed. Different patterns of censorship (soft censorship, compared censorship, and hard censorship) and the justification of internet regulation are involved in the experiment as two factors. The dependent variable is self-censorship which is measured through the willingness to speak about sensitive issues and the behavior of refusing to sign petitions with true names.FindingsThe results show that perceived internet censorship significantly decreases the willingness to talk about sensitive issues and the likelihood of signing petitions with true names. The justification of censorship significantly decreases self-censorship on the behaviors of petition signing. Although there are different patterns of internet censorship that Chinese netizens may encounter, they do not differ from each other in causing different levels of self-censorship.Research limitations/implicationsThe subjects are college students who were born in the early 1990s, and the characteristics of this generation may influence the results of the experiment. The measurement of self-censorship could be refined.Originality/valueThe study contributes to the body of literature about internet regulation because it identifies a causal relationship between the government’s internet censorship system and ordinary people’s reaction to the regulation in an authoritarian regime. Unpacking different patterns of censorship and different dimensions of self-censorship depicts the complexity of censoring and being censored.

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