Abstract
Abstract Global supply chain managers are faced with operational challenges due to emerging factors such as the lengthening of supply chains, worldwide sourcing, and the necessity for mass-customized manufacturing, which have led to commoditization of many products and services. As a result, many firms struggle to compete based on product/service or price attributes, but are able to differentiate versus their rivals based on logistics service and the knowledge management practices that support it. The prevailing logistics knowledge management models fail to account for the extent to which firms maintain a global production presence in local markets – designated here as global manufacturing reach – which is posited to increase logistics-based differentiation due to geographic concentration of logistics-focused assets and processes. The purpose of this research is to examine the combined impact of global manufacturing reach and logistics knowledge management on firms' ability to differentiate based on logistics.
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