Abstract

Internet banking can be defined as a facility provided by banking and financial institutions that enable the user to execute bank related transactions through the Internet. Internet banking has become a necessary survival weapon and is fundamentally changing the banking industry worldwide. Today, the click of the mouse offers customers banking services at a much lower cost and also empowers them with unprecedented freedom in choosing vendors for their financial service needs. Internet banking allows customers to monitor accounts, download transactions, transfer funds between accounts, and handle loan activity, including applications and repayments. The primary objective of the research is to know about customers’ perspectives towards Internet banking services of SBI Bank. A structured questionnaire was used to collect primary data. Both primary, as well as secondary data sources, were used to prepare this paper. Nonprobability convenient sampling was used as a sampling method. A total of 200 respondents were selected. In inferential statistics applied to make the analysis more worthy. The result identifies several demographic factors that influence the adoption of internet banking over traditional banking systems.

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