Abstract
The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.
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