Do We Know Politicians’ True Selves From the Media? Exploring the Relationship Between Political Media Exposure and Perceived Political Authenticity

Abstract

Authenticity is an increasingly important factor in citizens’ evaluations of political candidates and their voting decisions. As citizens value political authenticity, politicians attempt to appear true to themselves in the public eye. However, little research has examined how these perceptions of politicians as more or less authentic are constructed. This study examines how citizens form perceptions of politicians’ authenticity and particularly sheds light on the relationship between political media exposure and perceived political authenticity. Drawing on the literature on performed authenticity in social media, personalized media coverage, and information processing, we examine the effects of exposure to political information in different media on perceptions of political authenticity and its subdimensions. Results from an online quota survey in Germany ( N = 1,210) show that differences in perceived political authenticity are not simply determined by citizens’ political attitudes but can also be explained by their frequency of exposure to political information in different media types. When citizens use private TV news, political accounts on social media, and follow candidate profiles, they perceive politicians as more authentic. Our analyses also suggest that some effects of media exposure on perceived political authenticity are conditioned by citizens’ party identification and their tendency to select ideologically congruent political information.