Abstract
This study examines whether consumer's perception of quick response technology (QRT) attributes in a retail store affects the consumer's satisfaction with the store. We posit that consumer's expectancy confirmation of QRT attributes in a store has a significant influence on consumer's satisfaction with the store. We also posit that the relationship between expectancy, confirmation, and consumer satisfaction is moderated by consumer's fashion orientation, economic orientation, and time orientation. We conducted a study to test these hypotheses with a sample of 200 female apparel consumers in a southeast city of the United States. The results indicate that expectancy confirmation of QRT attributes does make a difference in customer satisfaction. Furthermore, as expected, fashion orientation and economic orientation were found to be significant moderators, but time orientation was not a significant moderator on the linkage between confirmation of QRT attributes and customer satisfaction. Managerial implications are discussed.
Published Version
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