Abstract
This study aims to examine the determinants of consumers’ intention to reuse food delivery containers (ITR). The hypotheses will be tested on 200 food delivery service users in Malaysia and will be analysed using the partial least squares structural equation modelling (PLS-SEM). Understanding consumers’ ITR could promote practical environmental sustainability. Practically, the study will provide insights to the food delivery service industry, policymakers, and relevant stakeholders to encourage consumer behaviour change by reusing food delivery containers in line with Sustainable Development Goal 12. This study aims to investigate the following variables that influence the intention to reuse food delivery containers namely government support, moral obligations, subjective norms, perceived control behaviour, attitude, and government support. The study enhances the existing literature by extending the government support - independent variable. In addition, this study could benefit food and beverage merchants, food delivery companies, and government agencies.
Published Version
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