Abstract
This study researches aims to analyse the effect of entreperenurial characteristics towards the business performance of palm sugar MSMEs in the West Lombok Regency. In this research, entrepreneurial characteristics consist of individual and psychological characteristics; whereas entrepreneurial competencies consist of managerial skill, conceptual skill, social skill, decision making skill and time managerial skill; finally, business performance indicators consist of profit and sales volume. This research used Warp-PLS 8.0 software with a structural equations model. A questionnaire was given to 100 respondents who have palm sugar MSMEs. The result showed that both individual and psychological entrepreneurial characteristics positively influenced business performace. These findings are importance for government to know the increase the performance of palm sugar MSMEs in West Nusa Tenggara.
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