Abstract
People have various motives in participating as volunteers in special events. In fact, motivation theories of pull and push factors have been the common dimension in identifying motivation among volunteers toward satisfaction. Nevertheless, a limited number of studies have investigated the influence of demographics (age and gender) on motivation and satisfaction among special event volunteers. As special events have been expanding around the globe, identifying, and understanding the factors that influence volunteer motivation and satisfaction would enable event managers to develop better strategies for the retention of volunteers. Hence, this article specifically discussed if age and gender influence motivation and satisfaction among special event volunteers, with reference to Malaysian context.
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