Abstract
Why is Polish-language media content not interesting for young representatives of the Polish minority in Lithuania? In this article, after briefly characterising the Polish minority in Lithuania, I describe the media that are available in the Polish language in Lithuania and then show why Polish-language media channels are not an attractive source of reference for young representatives of the Polish minority. At the same time, I explain the origin of young people’s aversion to ethnic media and what causes their exodus towards Lithuanian- and Russian-language media. In particular, I present cultural and historical reasons for the attractiveness of Russian-language media, which many young representatives choose as an alternative to Polish ethnic media. Finally, I reflect on the consequences of moving away from Polish-language media coverage and the future of the minority itself without it. I use narrative interviews conducted by me with young representatives of the Polish minority in Lithuania who came to Poland for educational purposes, mainly to study. Additional material also includes interviews with journalists working in minority media. I also use desk research analysis and a literature review.
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