Diversification of tourism product in KSPN Ijen

Abstract

The main tourist product is the key to attract tourists of certain destinations. Product intensification, linkage and diversification of very important for competitiveness and sustainable development. However, various features and services are ignored in the existing research. This paper attempts to examine how tourism products are available at KSPN (National Tourism Strategy Area-National Tourism Strategy Area) Ijen and their linkages with sustainable tourism. The study area includes the Ijen Nature Park and the PTPN (in Indonesia is the sub sub-ministry of forestry-Nusantara Plantation Limited Liability Company) area XII in Banyuwangi and Bondowoso Regencies. Retrieval of data in this study using survey techniques. The research respondents were tourists who came to KSPN Ijen. Determination of respondents is by accidental quota sampling technique of 100 tourists. The collected data was analyzed using descriptive statistics in the form of a single tabulation. The results show tourism products at KSPN Ijen in the form of Panorama and events. The panoramic tourism products in question are the Ijen Crater Blue fire, views of Wurung Crater, Niagara Falls and Blawan waterfalls, as well as natural scenery from the gueshouse and homestay there. Meanwhile, tourism products in the form of events are annual activities called “Ijen Festival” organized by the government of BondowosoRegency.