Abstract
The results of a rural survey in two Russian regions demonstrate that agriculture is no longer the main source of income for rural families. Rural families are diversifiers, earning non-agricultural income through both non-agricultural wage employment and non-farm self-employment. The rural population is risk-averse, preferring the relative security of wage employment to individual entrepreneurship. Although all respondents would like to earn more, they are reluctant to consider the option of changing their place of work and are afraid of losing their current job. It may be difficult for new profit-oriented employers to offer equitable solutions to all segments of the rural population without properly designed government support programmes, which furthermore should be targeted to the labour force of the future, i.e., the Russian youth.
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