Abstract

TV documentary with documentary style and humanistic quality is an important path to intercultural communication and effective carrier. documentary creative vision need to globalization, cultural resources with the strangeness and commonality, who spread the idea of the diverse demands of the subject matter, such as a common strategy to seek nationalization and internationalization of the meeting point, to enhance cross-spread and influence culture. Cross-cultural communication is an important part of human communication activities, its main purpose is through the external projection of cultural information and and mutual circulation, resulting in cultural attractions, inspired by his cultural identity, to construct a positive friendship between different cultures identity relationships. Documentary with documentary style and cultural quality, has been the traditional culture, lifestyle, and achieve a powerful visualization carrier medium of intercultural communication. Faced with the current spread of the spread pattern of diversification and discourse imbalance, documentary filmmaking has always adhere to promote the culture, communication and cultural value concept, makes efforts across cultural barriers in terms of subject matter, language patterns, values, communication channels and other regional, takes cultural responsibility of image ambassador with thinking and practice of cross-cultural, and achieves Chinese values and international express. Documentary is becoming an important medium forms with building national image, showing the soft power of culture and promoting cultural exchanges between China and the West.

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