Divergent and Convergent Creativity

Abstract

The creative process typically involves a series of phases including the divergent process of generating many ideas and the convergent process of idea evaluation and selection for further development. Only limited research has examined the convergent process and the relationship between the divergent and convergent processes. This research suggests that often the most novel ideas tend not to be selected for further development. We examine this research literature and present a model of the various factors that influence the links between the divergent and convergent phases. We describe the development and potential implementation of computer-based feedback system that may enhance the linkage between the quality of the divergent and convergent processes.