Abstract
Raising awareness to combat scams has become a central strategy of fraud/scam prevention. Using data from a wider evaluation of a targeted campaign to improve fraud prevention and awareness for older adults predominantly over 75, this paper offers findings on the most effective means of dissemination of anti-scam communications to this group. The paper draws upon almost 1000 questionnaire responses and qualitative data from older adults, as well as volunteers and workers involved in the project. The research finds many older adults have not received any fraud prevention or awareness communications in the prior six months, illustrating a gap in fraud prevention messaging reaching this group. The paper also shows that the preferred method of dissemination is one-to-one through friends and family and that is also the case for the most isolated. The paper offers some potential solutions to address these gaps, particularly for lonely older adults.
Paper version not known (
Free)
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
