Abstract
The inception of television in the late 1930s marked the beginning of a global phenomenon, where until now it continues to have a major impact on advertising, news, radio, film, and the world. Television and other traditional media inevitably enter periods of transformation, thanks to the digital evolution in information and communication technology. The advent of the Internet-based technologies has created a perfect storm that pushes the emergence of new media. For television or other traditional media to remain relevant, media convergence becomes one of the solutions. This process absolutely affects the content production as the method and format used for traditional media are no longer suitable. To better understand the situation and determine other solutions, the term disruptive innovation highlighted through a series of industrial revolutions is adopted. The latter is a concept that has gained considerable currency among practitioners. Using the literature research method, this study reviews the findings in the media that result from disruptive innovation and address the inevitable convergence in content production. It then summarizes the literature into three areas: 1.) the aspects of the traditional media and new media; 2.) the concept and context of disruptive innovation, media convergence, and content production; and 3.) the relationship between disruptive innovation and media convergence in content production. Simultaneously, it presents the advantages and disadvantages of the discussed topic and finally highlights the limitations that serve as a platform for potential innovations and further guided and explorative research in the future while invigorating academic interests.
Highlights
Conceived in the late 1930s, television leads the line of traditional media
Television and other traditional media such as the newspapers, radios, and magazines, enter periods of transformation duly contributed by the digital evolution in the information and communication technology
The popularized Internet technology contributes to the rapid emergence and wide development of new media forms based on satellite communication, wireless communication, digital technology, and other technical means
Summary
Conceived in the late 1930s, television leads the line of traditional media. Television is a vibrant broadcast medium that serves its purpose as a possible educational and interpersonal communicative conduit to people worldwide. Television and other traditional media such as the newspapers, radios, and magazines, enter periods of transformation duly contributed by the digital evolution in the information and communication technology. In the age of the new media, one of its aspects efficiently mines, screens, analyses, and predicts bulky information to improve the content accuracy and innovation. Another aspect utilizes audio, pictures, video, words, and other forms in the content process, both audibly and visually. Pictures, video, words, and other forms in the content process, both audibly and visually It aims to recognize an efficient and interesting form of communication. Through the literature review research method, three important areas will be addressed: 1.) to discover the important aspects of the traditional media and the new media; 2.) the contextualization and conceptualization of disruptive innovation, media convergence, and content production; and 3.) the relationship between disruptive innovation and media convergence on content production
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