Diskusijas “Vai Latvijas kino trūkst sieviešu stāstu?” apspriede sociālajā medijā Facebook. Komentāru analīze

Abstract

Imbalanced gender representation and the reproduction of stereotypes in cinema are the subjects of international discussion and intervention by gender mainstreaming in the film industry. According to the UNESCO 2018 Global Report “Re|Shaping Cultural Policy”, women are under-represented in the film industry, have limited access to resources, and face significant gender pay gaps. Change is needed to create a world in which a woman as often as a man is a decision-maker and in which watching films written, directed, and made by women is widespread. The shortcomings in the management of funding and in the principle of diversity need to be addressed so that viewers can see different and diverse stories and experiences on cinema screens. The discussion “Stolen Kristaps” of the LTV1 program “100 grams of culture” actualized and localized the problem of gender parity in the film industry in Latvia. The discussion that started in TV format also continued on social media. The aim of the article is to explore the discussions inspired by the social media Facebook. The aim of the article is to find out what was discussed, what arguments were used, where are we, and where do we want to go? The analysis of the discussions reveals that there is no consensus among the representatives of the film and art industry on whether the lack of women’s stories in Latvian cinema is a problem. There is also a strong disagreement about possible approaches to resolving the situation.