Abstract

The current research aimed to measure the impact of information source, information channel, information verification,and information community response on narrative building in China. The motivation of this research was to provide recommendations to reduce the spread of fake information on social media platforms, which can harm the community. The population of this study was Chinese, and a sample of 390 respondents was considered for research findings. Partial Least Square – Structural Equation Model (PLS-SEM) was used to analyze data. The research empirically confirmed that information sources, information channels, information verification, and information community response are significant in narrative building in China. The findings of this research contributed to the inconclusive discussion by the previous studies in the literature. The study practically recommends the findings focus on information source, channel, verification, and community response before working on it

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