Abstract

This paper addresses the development of the serious video game “Acción Capital”, designed to support the learning of key concepts about entrepreneurship within the Hub Center of the city of Ensenada, Baja California, Mexico. In the last decades, entrepreneurship has become a social and knowledge strategy for the development of decision making strongly required by future entrepreneurs. The causes of successful entrepreneurship, including planning, market research, and business expansion, continue to be knowledge required by entrepreneurs year after year. According to Romero & Usart [1], serious video games are those video games where entertainment is not the main objective, they are a potential tool to support learning about key concepts of entrepreneurship due to the benefits it brings to the learning process, as well as the improvement of decision-making skills.

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