Discussion on the Development of Film and Television Culture under the New Media Horizon

Abstract

With the rapid development of new media in the present society, film and television culture can be better spread by the carrier of new media, so that the masses can watch the content of film and television works anytime and anywhere. New media is the mainstream development trend of today's society. The content of propaganda and the deep meaning of expression of each industry can be conveyed through the form of new media. In this process, film and television culture can attract more people's attention, which plays a win-win role in the development of new media and the dissemination of film and television culture. Therefore, this paper will focus on exploring the development of film and television culture and the relationship between the two under the new media perspective.