Discussion on the Coordination of Aesthetics and Ergonomics Based on the Self-express in Product Design

Abstract

The evaluation standard of product design is different for people, region, environment, which affected by many factors, especially the coordination between aesthetics and Ergonomics. Only by coordinating their relationship rationally can highlight its advantage in market competition. This article mainly discusses how to coordinate the relationship between aesthetics and ergonomics in product design, particularly the coordination process in which the process and basic elements of product design based on the case of Modeling Design in Self-express Service System Based on the University City. Finally we try to put forward an evaluation standard of product quality and a method of coordinating aesthetics and Ergonomics. Although this is just a tentative research, it will make a great role in promoting product design in the future. Introduction Nowadays, people‟s demands for product have been changed. Consumers‟ demands for product have changed from pursuit of humanization to satisfaction of usability and aesthetics. How to coordinate the relationship between aesthetics and ergonomics in product design? In terms of different types of products, the focal point of research is different. Household products pay attention to practical function and consumers always choose things which is safe, convenient and comfortable; In order to satisfy different customer‟s demands, car design not only focus on safety and comfort but also the sense of modeling beauty. Aesthetics and Ergonomics in product design Product design process The concept of “design” has appeared in ancient times. But “design” in this paper derived from English word, which means invention and creation. Product design covers the whole process of idea propose, generation, formation, product molding and finally putting into use (refer with: Fig. 1). The core of product design is functional structure. The coordination of form, material and color can increase the product popularity. Therefore, rationally coordinate their relationship can design a perfect product. International Conference on Economic Management and Trade Cooperation (EMTC 2014) © 2014. The authors Published by Atlantis Press 46 Figure 1 Product design process Demands of product design Consumers‟ understanding of product starts with vision, audition and any other sense. And then they know more about the function and connotation through the use. Therefore, users‟ demands for product not only include function but also other four aspects as following: functional requirements, usability requirements, ergonomics requirements, aesthetics requirements and symbolic requirements. Functional requirements Functionality is aim at the use of consumers. They purchase the product mainly for its functions. Functional requirements are the core demand of products [1]. Generally speaking, functional requirements go throughout the whole design process. Consumers understand the product features by using and finally decide whether to buy it. Usability requirements Usability is taken into consideration after functionality is satisfied. It requires product convenient and quick to use. Different line, shape, color, size etc respectively represent different implications and consumer can judge its semantics according to the comparison. Figure 2 Comparison of good and bad product semantics Pay attention to the comparison of good and poor product semantics as shown in Figure 2. The former handle use the curve to make users judge the handheld part; the latter switch may let the users confused that which orientation corresponds to on or off. Thus it can be seen that reasonable product form can satisfy consumer‟s demands for usability. Ergonomics requirements The main purpose of ergonomics is to ensure safety and comfort. In general, improve product operation efficiency [2]. User is the main point of product design. The mixture of ergonomics makes