Discursive legitimation strategies: The evolving legitimation of war in Israeli public diplomacy

Abstract

This article analyzes discursive legitimation strategies in the public diplomacy of the Israel Ministry of Foreign Affairs over the course of three wars between Israel and Hamas by combining critical discourse analysis (CDA) with a quantitative analysis of legitimation strategies. CDA fulfills a critical role in scrutinizing the power that a foreign ministry may have by influencing the attitudes of foreign governments, populations and media outlets. This power is theoretically assessed by tracking legitimation strategies and lexical choices (e.g. war on terror, human shields) diachronically and discussing legitimation strategies in light of their ability to yield resonance. The study’s empirical contribution is an analysis of how legitimation strategies develop in order to reinforce and obtain resonance with a target audience. It contributes theoretically by arguing that construing a local, particular war as global and universal enables the legitimation strategies of political leaders to obtain resonance with audiences.