Abstract

AbstractThis study investigates whether socially discussed book reviews would help understand the characteristics and features of books in selecting books for children. The study identifies users' interests in discussing books by analyzing the frequency of words used in their book reviews on a social networking site. This study also examines whether the patterns of word frequency would help understand the features of books. The findings of this study identify the aspects of a book that users are concerned about in reviewing the books. The results also reveal that online book reviews help us understand the specific features of books and user behavior in discussing books on a social networking site. This study has implications for providing practical insights into the intrinsic values of users' book reviews in discovering a pattern of social discussion.

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