Abstract
Discovering the Intangible Innovation of Knowledge Sharing for Improving Rural Tourism Destinations' Competitiveness: A Collaborative Approach
Highlights
The tourism industry is widely recognised as a source of lucrative income for local communities and a significant contributor to the country's economic growth (Scott et al, 2019)
The current study examines the sub-dimensions of tourism destination competitiveness, sustainable management, destination marketing efforts, and rural tourism destinations' comparative and competitive advantage
While the total number of tourists visiting rural tourism destinations in Sarawak is undoubtedly small at the moment, capturing the perspectives of these groups of tourists on the factors that most influenced their decision to visit rural tourism destinations in Sarawak could benefit other rural tourism destinations in Sarawak for the purpose of destination comparison
Summary
The tourism industry is widely recognised as a source of lucrative income for local communities and a significant contributor to the country's economic growth (Scott et al, 2019). On the other hand, Liao (2003) emphasised the importance of knowledge for rural areas, stating that the availability of knowledge on preserving heritage resources, developing core competencies, and problem-solving gives destinations a competitive edge (Shaw and Williams, 2009) Tourists, it is believed, play a critical role in knowledge sharing with local community members because they are more knowledgeable and experienced when it comes to transportation, booking, and staying at various tourism destinations (Kozak, 1999). It is believed that when tourists share their knowledge about tourism with members of the local community, this will help to strengthen the development of tourism destinations’ competitiveness, including sustainable management, destination marketing efforts, and the comparative and competitive advantage of rural tourism destinations.
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