Abstract
ABSTRACT This article analyses how the cultural practice of Norwegian friluftsliv (outdoor recreation) came to be represented as a particularly effective way of cultivating environmental awareness from the late 1960s. The analysis shows how a small group of actors gained the power to shape the friluftsliv discourse, and how their ideas spread and gained influence from that time until the year 2000, in the fields of higher education, government policy and friluftsliv organizations.
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