Discourse Around the Ethics of Artificial Intelligence: Features of Formation and Institutionalization

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The purpose of the article is to identify the features of the formation of the discourse around the ethics of artificial intelligence, as well as to characterize the main legal acts that set out its key principles. Research methods. The methods of analysis and synthesis, generalization and abstraction were applied, which made it possible to achieve the set goal. The scientific novelty lies in identifying the features of the public (determined by the strategies and limitations characteristic of the media arena) and academic (long, deep and reasoned discussions of researchers) discourses around the ethics of artificial intelligence, clarifying the main approaches (risk-oriented, according to the areas of application) to setting out its key principles in legal acts at the international level, emphasizing the need to improve the tools for managing AI technologies, in particular the creation of global governance structures to prevent their misuse. Conclusions. It is emphasized that, given the steady growth in the scale of data and AI use worldwide, it is necessary to systematically make efforts to increase literacy, awareness and education about the ethical consequences of the use of AI technologies. Ethical challenges associated with different ways of using AI require interdisciplinary interaction and interaction with many stakeholders, as well as cooperation between cultures, organizations, academic institutions, etc. By directly addressing the ethical issues surrounding the development and use of AI, collaboration between policymakers, technologists, and ethicists can ensure that AI serves humanity responsibly and fairly. It is emphasized that, despite the promotion of policy approaches to regulating AI by some countries and international organizations, the impact of corporate investment in AI and the political responses associated with governance have yet to be assessed.