Abstract
ABSTRACT This paper studies the design of an ecotourism supply chain and presents a mathematical model to maximize the profit of the proposed supply chain. The impact of discount and advertisement on the total demand and profit is examined. The proposed model is verified using a real case study. The findings show that investment in ecotourism is beneficial and causes economic, social, and cultural development of the ecotourism community. Two groups of managerial insights including managerial suggestions for ecotourism activists and those for the government and relevant authorities are provided. Finally, suggestions for future research are presented.
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