Abstract
ABSTRACT This article introduces a relatively unknown and underappreciated market segment to the realm of web advertising—the disabled consumer. A study is reported whereby a sample of disabled consumers are compared with a nondisabled sample in respect to attitudes toward web advertising, use of the internet, and desired features found on websites. In addition, an ethnographic study was conducted that confirmed and enhanced the findings from the survey. The results show significant differences between the two groups. Implications for web advertisers are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
