Abstract
The optimal problem of scheduling limited advertising resources was studied in this paper. Under the circumstances that the benefits of both Web sites and advertisers were balanced, a model based on hybrid pricing was proposed for maximizing website revenue. The relation between impression and clicks ratio was fitted by BP neural network, and the constrained optimization problem was converted into unconstrained optimization problem by penalty function method. Genetic algorithm was applied to solve the unconstrained problem. Simulation result shows the effectiveness of this model and algorithm.
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