Directions of development of bank technologies applied in the russian market of retail credit services

Abstract

The relevance of the research is determined by the focus of the banking segment on digitalizing banking services, the gradual transition from the development of banking products based on the needs of certain social strata and groups to individual selected products, taking into account the behavior and structure of the client's balance, which involves the active development of data collection technologies and introduction of advanced systems of protection of the client's funds and confidential information. In this article, we present new banking technologies that can increase the efficiency and security of lending. In addition, we consider the mechanism affecting technologies, supply on the markets of IT services, their prospects for further application and development. There are comments of experts and bank employees about prospects of these technologies. The study of modern technologies applied by individual banks in Russia allowed the authors to identify key trends in the technological re-equipment of banks as well as explore the advantages and disadvantages of already tested and mastered technological solutions.