Abstract
Business tourism in Poland has been developing since the 1990s, when the political regime changed. It is one of the many areas that has been subject to change after the historic year of 1989. However, it gained greater importance in the 21st century. Special attention was to this type of tourism and the product, as, compared to typical tourism oriented towards sightseeing and leisure, business tourists spend more money on travel, as well as in the destination itself, they are the target market for many business entities, and business travel movement takes place throughout the year, fending off the effects of seasonality.
Highlights
The development of business tourismBusiness tourism in Poland has been developing since the 1990s, when the political regime changed
There are several basic factors which have a significant impact on the development of the business tourism and the size of the supply and demand in this field of services
Special attention was to this type of tourism and the product, as, compared to typical tourism oriented towards sightseeing and leisure, business tourists spend more money on travel, as well as in the destination itself, they are the target market for many business entities, and business travel movement takes place throughout the year, fending off the effects of seasonality
Summary
Abstract – Business tourism in Poland has been developing since the 1990s, when the political regime changed. It is one of the many areas that have been subject to change after the historic year of 1989. There are several basic factors which have a significant impact on the development of the business tourism and the size of the supply and demand in this field of services. They are applicable on the Polish market, and in the entire Europe and globally. The brand of Polish business tourism product should be built based on this interest
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