DIRECTIONS FOR THE DEVELOPMENT OF A STAKEHOLDER-ORIENTED STRATEGY FOR MANAGING CONSTRUCTION ENTERPRISES: DOMESTIC AND INTERNATIONAL EXPERIENCE

Abstract

It is proved that in modern conditions, the formation of directions for the development of a stakeholder-oriented strategy for managing construction enterprises, taking into account domestic and international experience and the impact of social corporate responsibility, is gaining importance. The aim of the study is to identify areas for the development of a stakeholder-oriented strategy for managing construction enterprises, taking into account domestic and international experience and especially the formation and implementation of social corporate responsibility. To achieve this goal, the study solves the following tasks: analysis of existing domestic provisions on the formation and ensuring interaction between stakeholders of construction companies; identification of the main aspects of stakeholder relations in international practice; formation of directions for the development of a stakeholder-oriented strategy for managing construction enterprises, taking into account the impact of social corporate responsibility. As a result of the study, directions for the development and implementation of a stakeholder-oriented management strategy for construction enterprises were proposed, which made it possible to identify methods and models, formulate a methodological approach for integrated assessment of the level of stakeholder relations, and develop measures to increase the effectiveness of stakeholder interaction aimed at increasing the investment attractiveness of construction enterprises. It is proposed to apply the developed strategy in domestic and international practices (Chinese construction enterprises), taking into account social corporate responsibility while ensuring interaction with various groups of stakeholders. Keywords: stakeholder-oriented strategy, management, construction enterprises, the functioning of the Chinese construction market, stakeholders, social corporate responsibility.