Abstract
The paper discusses the importance of the fresh fruit and vegetable industry in the United States and assesses the direct marketing activity in the State of Tennessee to determine the effect of the level of direct marketing activity on location within Tennessee, and the rural urban characteristic of the county. Both secondary and primary data were used. Primary data were collected via a mail questionnaire in 1986 tb all county extension leaders in Tennessee. An assessment of the importance and use of direct marketing alternatives by farmers in Tennessee was made. Chi-square was used to determine differences in the level of direct marketing activity due to two hypothesized factors. The results show a significant difference in the concentration of the farmers' markets and pick-your-own operation, with respect to the rural vs. urban classification of the counties.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call