Abstract

Augmented reality has seen an increased popularity among the last decades due to technological advances and, a consequent growth of the amount of augmented reality systems, became available. However, in order to diffuse this technology successfully, understand users’ feelings when using augmented reality applications is considered a major issue. This study implemented this technology in a cultural heritage outdoor context and tested it in-situ to evaluate user’s perspective regarding to personal satisfaction – including cultural enrichment acquired –, ease of use and their intention to use it. The results obtained, through questionnaires, presented the visitors acceptance regarding the usage of this type of solutions among a cultural heritage context, since it may become future visits more pleasant and desirable. The user’s majority expressed the request to use this technology more often in cultural heritage spaces.

Highlights

  • Museums are striving for having their spaces full of visitors whom, by their side, want to learn, enrich themselves and have fun

  • Through an internal survey made in the Conimbriga Monographic Museum-National Museum in 2014, that the main reason that motivates visitors to come to Conimbriga is cultural enrichment (50,6%)

  • In sum even though the future installation of these Augmented Reality (AR) applications implies the usage of their personal mobile devices, these results reveal that most participants confirm their interest using AR technology when visiting cultural heritage spaces

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Summary

Introduction

Museums are striving for having their spaces full of visitors whom, by their side, want to learn, enrich themselves and have fun. It is known, through an internal survey made in the Conimbriga Monographic Museum-National Museum in 2014, that the main reason that motivates visitors to come to Conimbriga is cultural enrichment (50,6%). To fulfil the expectations of both – museums and visitors – museums are attempting to provide information by means of different and innovative methods. Aside from their historic artefacts and infrastructures (or what remain of them), they usually provide images added to specific places (digital and real), mock-ups reconstructions, multimedia content (audio-visual information), etc. The Monographic Museum of Conimbriga-National Museum, an archaeological space with the ruins of an important ancient Roman City, presented a report in

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