Dimensions of Personal Culture of Excellence and The Effects on Innovation Performance

Abstract

Over the years, China has been developing in all aspects, not only as an economic power, but also as an innovative scientific and technological power, which is inevitably related to China's long history of excellent culture. Meanwhile, considering that colleges and universities are important carriers for cultivating innovative talents, our study focuses on college students in Ningxia, China. The purpose of the study is to explore how personal culture of excellence (PCE) affects the innovative performance (IP) of individuals in Chinese universities. This study utilizes Hofstede's theory of cultural dimensions and divides Chinese excellent culture into 10 dimensions based on the characteristics that Chinese excellent culture exhibits in individuals. In this study, the questionnaire method was used to survey the students of 10 universities in Ningxia. The collected questionnaires were also sorted and analyzed using SPSS methods, and the entire research process was modelled using Smart PLS Structural Equation Modeling (SEM) analysis. The study found that the personal cultural values of excellence have a positive impact on the innovative performance of individuals (i.e., students) in higher education institutions. This study aims to clarify the different dynamics between IP and PCE, which relatively contributes to a deeper understanding of how a culture of personal excellence influences expected innovation performance.