Abstract
The present analysis is devoted to the discursive units that are activated at the moment by the media nomination as categoremes of the referent, Donald Trump, and shape the media narrative. These will be formulas, which appear in the headlines and imply labels, e.g. Donald Trump, agitateur en chef (‘Donald Trump, the troublemaker’; lemonde.fr, 5.10.2017). The research problem will be to determine their narrative and argumentative potential. Theoretical framework is provided by studies of the media information discourse (Arquembourg, 2011; Calabrese, 2009, 2013; Moirand, 2007; Veniard, 2013), as well as the argumentative discourse (Amossy, 2006). The corpus has been compiled on the basis of electronic version of two daily newspapers Le Monde (lemonde.fr) and Gazeta Wyborcza (wyborcza.pl), released between Jan the 1st 2016 and december 2020.
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