Digitizing Strength of Weak Ties: Understanding Social Network Relationships through Online Discourse Analysis

Abstract

Strength of weak ties theory (SoWT) explains the social influences of weak ties as they facilitate access across social networks. An underlying assumption is that SoWT involves face-to-face interaction. Today, social media allow tie formation without necessarily being linked to time or place. We assert that building networks through online, text-based communication adds layers of complexity that are not fully part of the classic SoWT theory and application. We suggest discourse analysis constructs to extend SoWT to relationships formed and maintained with social media. We formulate propositions to extend SoWT to understand the consequences and opportunities afforded by online-only connections.