Abstract
The article is concerned with basic concepts and areas of tourism digitization in the Rostov region. Examples of online-services, their functions and growth drivers are provided. Development trends of digital techniques in tourism of the region are detected. One of mobile applications is analyzed, inventions are provided for its improvement intended to develop tourism and to expand variety of leisure activities for local residents.
Highlights
One of the most pronounced tendencies in development of modern tourism is its digitization
It is noted that mobile applications in the field of tourism are most actively used by young people
Implementation of digital techniques provided for formation of global strategic alignments in the tourism industry
Summary
One of the most pronounced tendencies in development of modern tourism is its digitization. This industry is distinct in continuous innovations. Innovations are muchneeded for the Russia’s economy and for the tourism industry as well. Digital techniques are a driver of fundamental changes in the tourism industry globally. The main trends in tourism are globalization and formation of the largest Internet-channels. Patterns of interaction between touristic service providers and consumers are changing. Reduction of advertising costs, looking for the nearest ways to deliver services to end customers are observed. Digitization plays a key role in these processes
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