Digitalization of Enterprise Development Security Management Based on Cognitive Approach

Abstract

The introduction of digitalization as an innovation in economic processes is necessitated by the need to enter the world community, in order to further expand the markets for products, goods or services, to ensure the development of domestic national markets, increase the level of competitiveness, etc. The digitalization of enterprise security management is one of the priority places in the enterprise management system. The key objective of digitalisation is to meet public needs in the most efficient way through the introduction of digital technologies and platforms. On the other hand, existing methods of analyzing the impact of factors on the level of security of enterprise development, need generalization and specification. It is the use of cognitive methods of analysis that makes it possible to take into account the factors of external and internal influence for poorly structured systems such as enterprises. In the digital economy, the key place of any enterprise's resource is occupied by information resources expressed by digital data: numerical, textual, etc. The use of digital data as a resource in managing enterprise development security can significantly improve the effectiveness of management decision making by defining more scenarios while reducing the time to analyze relevant data. Adhering to the basic principles in the digitalization of the security management of the development of the enterprise, it is possible to completely or partially (depending on the conditions of functioning of the existing) to avoid the negative consequences of the influence of factors of external action. To date, a large number of principles for digitizing the economy as a whole and the real sector separately have been formulated and generalized. However, considering the digitalization of development security management as an innovative process in the enterprise management system, the general scientific and specific principles of digitalization are highlighted. With digitalization, the use of a cognitive approach to managing the enterprise’s development security becomes more effective through the use of digital platforms: BlockChain, Digital Marketing, CRM & BPM, Digital Insurance - by which it is possible to increase the number of scenarios to form a generalized model of the situation and choose the best management solution in the enterprise management system.