Digitalization of Culture and Arts Communication

Abstract

In today's world, it has become more significant to understand the effect of digital media on the communication of the contents about culture and arts, which are the common heritages of mankind. In this chapter, the concepts of digital communication, digital media, and digital publics which are the most concrete results of the digitalization process in communication was examined. Also, the digitalization of culture and arts communication was investigated in relation to the organizations working in the field of culture and arts and artists' adaptation to the digitalized communication processes; and the role of digital media was explored in connection with the communication process management of culture and arts contents. In research conducted as part of this study, the digitalization of culture and arts communication was evaluated by analyzing a sample application as a digital database and determining the perspectives of target audiences. According to the data obtained in the research, Google Arts & Culture, which has been investigated as part of the study as a sample application, should be benefitted from in the digital culture and arts communication thanks to the features it has. The application supports the accessibility of artworks and cultural products from any society for digital media users. As the data gathered during the interviews done to present target audiences' points of views about the digitalization of culture and arts communication indicate, digital communication offers important opportunities for target audiences in reaching arts and culture contents without time and place restrictions; and target audiences appreciate accessing to these contents free of charge.