Abstract
Digital technology has created new elements of innovation types and given incumbent firms new portfolios of innovation. The portfolio of innovation used during a digital transformation allows it to be successfully implemented and gives a competitive advantage to incumbent firms. We present two propositions for the portfolio of innovation and its shift during the process of digital transformation. Based on an emergent innovation matrix, we conducted a multi-case study on three Chinese firms from different industries, in order to identify the novel innovation types that appear when these firms undergo digital transformation. The research suggests that incumbent firms innovate in various ways simultaneously to implement a digital transformation when faced with market and technology change, and the portfolio of innovation shifts during the digital transformation process.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
