Digital Transformation of Enterprises in the Mode of IoT - A Case Study of Haier

Abstract

With the advent of the Internet of Things era, China, as the largest manufacturing country, should actively carry out digital transformation to enhance the independent innovation ability, improve industrial structure, and optimize the quality and level of the existing manufacturing industry in order to enhance the brand competitiveness of manufacturing enterprises. This paper will provide a reference for other companies by examining the digital transformation path of Haier, the leader of Chinese home appliances, under the IoT model. This paper uses the case study method to analyze Haier's own business situation in recent years vertically by studying its digital transformation in terms of products and finances, and horizontally by comparing Haier's business situation with that of companies in the same industry. The study has found that changing business strategies based on the needs of the IoT era, constantly adjusting and optimizing internal structures and management models of enterprises, can help carry out digital transformation of enterprises in today's era.