Abstract

Digital transformation is reshaping journalism, driven by advancements in big data analytics, artificial intelligence (AI), and digital platforms. These technologies offer new opportunities for dynamic storytelling, audience engagement, and content personalization. However, they also present challenges related to data governance, privacy, and ethical standards. As news organizations increasingly rely on data-driven practices, they must navigate complex regulatory landscapes and address ethical dilemmas to maintain credibility and public trust. This paper proposes an integrated framework combining big data governance with journalistic ethics and examines empirical case studies of leading news organizations to illustrate the key challenges and strategies for ensuring responsible and effective use of data.

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