Digital Transformation in B2B Marketing

Abstract

Abstract: In traditional business marketing it was always done using conventional methods to do product or service marketing like newspaper and billboards etc. This has limitation i.e. it was limited to only particular geographic or any particular area The business was not able to explore the vast area or was not able to connect to its audience but this changed completely with the invention of internet. In this paper we will discuss how changing and evolving technology has changed the face of marketing and made it user friendly at the same time gave business the global exposure .With the advancement of technology one can see tremendous growth in business, healthcare, defence, banking sector and many other departments. The internet played an important role from connecting business globally to providing efficient solutions to the process and methods of business management. The use of internet lead to vast generation of data in various form like structured data and unstructured data, which in turn helped business to use data driven technology to grow business globally This aspect can be termed as Digital Transformation. The definition: Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.