МОДЕРНІЗАЦІЯ БІЗНЕС-ПРОЦЕСІВ НА ПІДПРИЄМСТВІ

Abstract

The article describes the main approaches to understanding the concept of "digital transformation"and the relevance of the process of digital transformation of business processes. Digital transformation is radically reshaping the global business landscape. Business leaders are leveraging key levers of digital transformation practically every industry, including social platforms, mobility, cloud, and analytics, to increase productivity and customer reach for their businesses. The enactment and use such disruptive technologies at the right time and in the right place, organizations can increase their agility, customer service, and identify new business opportunities. Digital transformation is a new stage in business process management, and it is changing the way we do business. Using digital transformation, organizations can streamline their existing operations, explore new business opportunities, expand their business, and gain valuable insights to make the right decisions that help improve customer service. Business processes in our age of digital transformation not only deal with internal processes, but also take into account the expectations of new generation customers. Managed by customers, supported by the IT department and has efficient processes, the digital form of BPM allows you to increase business efficiency and customer service. One of the main problems of strategic analysis in the organization is the complexity of information processing due to its diversity and large volume. It is extremely important to rely on consolidated data in detailed or aggregated form for prompt decision-making. The use of information processing information systems allows organizations to process, transform and organize large amounts of unstructured information to obtain a clear interpretation of complex processes. Interactive reports on sales, marketing, finance, personnel, procurement, suppliers and any other areas allow to comprehensively assess the results of the company. The paper discusses the possibilities of using a business intelligence system for small and medium-sized businesses and suggests ways to optimize the configuration of this system to improve its efficiency. The results of the work are based on practical experience, gained through the creation and implementation of methods for collecting and processing information based on the Power BI system for organizations from the retail sector.