Digital transformation and prospects for the development of Russian periodicals (based on industry report)

Abstract

This paper highlights the results of a study on the topic “Transformation of revenue of enterprises in the publishing industry of the Russian Federation (media companies, publishing houses) in 2022 and the digital competencies of editorial offices”. Theoretical and applied methods used: statistical and economic analysis of data, synthesis, empirical and analytical generalization, and interviewing publishing business executives (periodical press segment). No of publishing houses participated in the interview from different cities of Russia – 152. Based on the study the authors propose an overview of the currenct state of affairs and outline the main trends in the development of the Russian periodical press as an industry, including its active digital transformation and prospects. At the end and based on thecollected data the authors formulate the recommendations for the further successful functioning of the periodicals.