Abstract
Purpose – The main objective of the article is an attempt to assess whether and how the digital transformation will affect the innovativeness of companies Research method – In the article, two basic research questions were formulated: 1. Does digital transformation affect the company’s innovation and if so, how? and 2. Can digital transformation change the structure and way of running a business in such a way that innovation can be more closely related to the entrepreneurial attitude of employees? The search for answers to these research questionswas based on the analysis of published research results, collected information on the processes of digitization and examples of companies implementing digital technologies and developing digital business models. The analysis of the impact of digital transformation on the innovativeness of enterprises was carried out taking into account two perspectives: macro – digital institutional transformation of the economy and micro – digital transformation of the enterprise.Results – The thesis that the digital transformation of the company does not guarantee the growth of the company’s innovativeness, but its absence will be a strong barrier to the innovation will be formulated and evaluated in the article. The second thesis assumes that thanks to digital transformation enterprises can be more innovative and their employees more entrepreneurial. Conducted analyses allow for a positive verification of the theses formulated in the article and drawing the following conclusion: if companies want to consider innovations, they should undergo a technological transformation that will allow them to take full advantage of the opportunities that digital technologies offer in business.Originality / value – The article showed that digital technologies and, in particular, digital technology platforms offer the company’s employees the possibility of returning to the original Schumpeterian idea of the entrepreneur as an innovator. In the new digital model of the company based on a digital platform, each employee becomes an entrepreneur and at the same time has the opportunity to create innovation in close cooperation with the end user, and thus be an entrepreneur and an innovator.
Highlights
For several decades, we have been observing a rapid development of digital technologies, which significantly changed both the social sphere and the economy
Digital transformation affects the way companies operate and their business models. It enables the introduction of completely new, previously unknown business models based on digital technology platforms, which allows them to gain a competitive advantage
It should be emphasized that new business models based on digital platforms will be accompanied by changes in the organizational structures of enterprises – from being hierarchically organized towards flat structures based on teamwork
Summary
We have been observing a rapid development of digital technologies, which significantly changed both the social sphere and the economy. The digital transformation of enterprises, and especially of business models, means that there is an urgent need to develop and implement new methods and techniques of company management. Further development of information and communication technologies enables the emergence of social networks and, as a result, the world becomes a “global village” in which everyone can communicate with each other in real time, regardless of where they are at a given moment. All this causes the conditions of enterprises’ operations to change, they must find their way of development in this new reality
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