DIGITAL TRANSFORMATION AND DATA PROTECTION

Abstract

In today’s interconnected world, t he incorporation of digital technology across all areas of an organization is the key focus of digital transformation, a strategic business initiative. It involves the assessment and modernization of an organization's processes, products, operations, and technology stack to facilitate ongoing, rapid, customer-driven innovation. Digital transformation goes beyond traditional functions such as sales, marketing, and customer service, centering instead on rethinking and engaging with customers. Moving from paper to spreadsheets to intelligent applications for business management presents an opportunity to rethink how we conduct business and interact with our customers, leveraging digital technology in the process. similarly cybersecurity and data privacy have become critical concerns for businesses of all sizes. This paper explores the role of Digital transformation and the evolving landscapes of cyber threats and the importance of robust cybersecurity measures in safeguarding sensitive business information. It examines the various types of cyberattacks, including malware, phishing, and ransomware, that can compromise business operations and erode consumer trust. Additionally, the paper highlights the significance of data privacy in maintaining compliance with regulations such as GDPR and CCPA, and in protecting the personal information of customers and employees.