Digital transformation and business model in management & business research: An overview and future perspectives

Abstract

<p>During pre-pandemic times, organizations acknowledged the importance of digital transformation (DT), but encountered challenges during implementation, such as complexity and cost, which hindered progress. The Covid-19 outbreak elevated DT to an urgent priority, necessitating resilient and competitive consumer-aligned business models. Morocco’s post-Covid-19 programs, such as government initiatives like INDH, Forsa, CRI boost-lab, and university incubators, fostered “digital entrepreneurship”, promoting awareness and platform-based business models across industries. Digital entrepreneurship involves creating new businesses or transforming existing ones through technological innovations. Nonetheless, this transition presents challenges and potential pitfalls. Existing reviews often focus on limited business and management domains, often leaning towards early optimism regarding DT’s trajectory. In this context, our study employs bibliometric analysis using the Scopus database. We provide a comprehensive literature review to reveal DT’s evolution within business and management. Our focus lies on the international and national DT landscape, considering three critical clusters: Digital transformation, Cloud computing, and business models. This approach enhances our understanding of the multifaceted implications of digital transformation (DT). We offer insights into the complex interplay among DT, cloud computing, and evolving business models. This study serves as a valuable resource, contributing to the comprehension of DT’s dynamic progression.</p>